Julie Turney is a heart centric and people-focused HR Professional with over 15 years of experience in the field. She is the brainchild of HR@Heart Consulting Inc. a coaching firm she created after her second bout of HR burnout to help HR professionals to build their resilience agility while providing a safe place to recharge.

She is also the Lead Organizer of DisruptHR Caribbean for Barbados, Jamaica & Trinidad. She is the Host of the HR Sound Off Podcast Show and author of the book “Confessions of an HR Pro: Stories of Defeat and Triumph.”

She describes herself as being on a mission to connect with every member of the #HRCommunity and she is determined to clear up the many misconceptions that people have about the HR profession.

In this episode Julie talks about what it took for her to make the transition from being burnt out to being empowered and fulfilled. She offers some great advice and lessons from her journey.

OUR GUEST

Christal P. Austin, Pg. Dip., BSc. is a trusted public relations advisor with over 18 years of experience in the tourism, finance, agriculture and international development sectors. She is presently employed as a Senior Public Affairs Officer – Media Relations in the Ministry of Home Affairs, Information and Public Affairs.

An avid creative, she won the Richard Stoute Teen Talent contest in 2001, copped the UNESCO award for prose during NIFCA 2004 and is the self-published author of the poetic anthology, Lyrical Lava – Igniting the Fire Within (2005). She was top scorer in the Honey Jam all-female artiste showcase in 2011 and a semi-finalist in the NCF’s Sweet Soca Competition in 2013. 2021 marked her 22nd year as a singer on the local hotel circuit.

She holds a Bachelor of Science degree in Public Sector Management (Honours) from the University of the West Indies (UWI), a Post-Graduate Diploma in Business Administration (Merit) from the University of Surrey and is currently pursuing a Master of Philosophy in Governance and Public Policy at the Sir Arthur Lewis Institute of Social and Economic Studies of the UWI.

This episode looks at the way that we see our talents and the value we place on what we can contribute to our organizations and the world around us. It draws on a blog post in Showcasing the Success Journey and suggests steps that you can take to shift the way you see your own capabilities.

There is a very appropriate saying in marketing. Find your tribe and love them hard.

For organizations managers need to be clear about who your customers are and you need to fully understand what they are seeking to achieve by purchasing your product or service. Developing this level of awareness allows you to provide a level of service that elevates the customer’s experience with the organization. This puts them in a position where they are more likely to want to repeat their experience and/or recommend it to others.

Marketing is a holistic concept. To be successful an organization needs to think beyond advertising and promotion. Think also about the systems, structures and process. Two concepts to consider:

• The Service Triangle
• The Touchpoints With Customers

Marketing Tip #3

Sell without selling. Public Relations has an amazing return on investment for organizations which choose to employ it. There are easy options for any budget when it comes to PR. You can practice Corporate Social Responsibility at any scale.

Marketing Tip #2

A little controversy can build some great awareness. We all need to learn how to use it to our advantage.

If you sling enough mud against the wall, some of it is bound to stick.

I have recorded a series of videos about marketing drawn from my experiences over the years. I have decided to take that information as part of this podcast. This is the introduction to the series.