There is a very appropriate saying in marketing. Find your tribe and love them hard.
For organizations managers need to be clear about who your customers are and you need to fully understand what they are seeking to achieve by purchasing your product or service. Developing this level of awareness allows you to provide a level of service that elevates the customer’s experience with the organization. This puts them in a position where they are more likely to want to repeat their experience and/or recommend it to others.